Courses Catalogue

Communication Skills

COURSE CODE: UCC 1201
COURSE CREDIT UNIT: 3
ACADEMIC PROGRAMME: Bachelor of arts in mass communication
COLLEGE/SCHOOL/FACULTY: College of Humanities and Social Sciences
STATUS: Core
PROGRAMME TYPE: Undergraduate

Course Content and Outline

Introduction to communication

  • Definition
  • Aims of communication
  • Importance of effective communication 
  • Barriers to effective communication
  • How to overcome barriers to effective communication

Types and forms of communication

  • Internal and external communication
  • Formal and informal communication
  • Vertical and horizontal communication
  • Nature of communication in organization
  • Face to face communication
  • Electronic communication
  • Written communication
  • Non – verbal communication
  • Planning for communication
  • The basic writing principles
  • Planning before communication

Written communication

  • Business letters
  • Business reports
  • Memos

Verbal communication

  • Public presentation / speech
  • Meetings
  • Interviews

Listening skills

  • Definition
  • Listening process
  • Barriers to effective listening
  • How to overcome the barriers to effective listening

TEACHING - LEARNING METHODS

  • Lectures
  • Reading assignments
  • Group presentation 
  • Field trips
  • Documentaries

INSTRUCTIONAL MATERIALS AND / OR EQUIPMENT

  • Whiteboard and Markers
  • Flip Charts
  • LCD Projectors
  • CDs, DVDs and Tapes