Courses Catalogue

Mass Media And Society

COURSE CODE: MCO 1205
COURSE CREDIT UNIT: 3
ACADEMIC PROGRAMME: Bachelor of arts in mass communication
COLLEGE/SCHOOL/FACULTY: College of Humanities and Social Sciences
STATUS: Core
PROGRAMME TYPE: Undergraduate

Course Description

This course provides an overview of the various interrelationships that exist between the mass media, their producers and the society in general. It studies the different concepts in the media industry and their effects on society. Students familiarization of contemporary concerns advocacy on the media in the world view perspectives

COURSE DESCRIPTION:

This course explores impact of contemporary issues on media practice and management, focusing on understanding of the media operational modes to include social, economic, political, cultural, technological and ethical aspects. It enhances student’s knowledge with regard to fundamentals of Communication and its various forms.

It also introduces the students to the relationship between media, culture and society with special emphasis on the entertainment industry, news, advertising, and public relations. Specifically, the course looks at the social, cultural and political consequences of the dominance of privately owned corporate media on a democratic society, and the role media play in the production, reception and representation of race, class, gender and sexuality.

COURSE OBJECTIVES

At the end of the course, students should be able to;

  • Define the functions of media performance
  • Have an ability of analyzing media performance moral philosophy
  • Explain the relationship between media and culture
  • Examine the differences between neutral and critical theories of ideology.

LEARNING OUTCOMES 

At the completion of the course students should be able to;

  • Discuss the factors that influence media performance
  • Formulate own opinion about values of moral philosophy such as ubuntu, Christian nationalism
  • Substantiate the impact of culture on media message production and vice versa.
  • Illustrate social and cultural expressions as related to the respective audiences
  • Use ideology in creating meanings and experiences of reality.