Courses Catalogue

Development Communication

COURSE CODE: MCO 3103
COURSE CREDIT UNIT: 3
ACADEMIC PROGRAMME: Bachelor of arts in mass communication
COLLEGE/SCHOOL/FACULTY: College of Humanities and Social Sciences
STATUS: Core
PROGRAMME TYPE: Undergraduate

Course Description

Development Communication introduces concepts and issues associated with the role of communication in the developing world. It focuses on how best communication processes can be employed in the development process. It examines theory and practice of how different communication approaches can be utilized in different international, national and local contexts.

COURSE AIMS

The teaching aims of this course are twofold:

To help students understand basic research techniques and methods, and how to apply these to development communication problems and issues.

To accomplish the learning outcomes formulated for this course.

EXPECTED LEARNING OUTCOMES

By the end of the course unit students should be able to;

  • Discuss the various concepts and theories of development communication in developing as well as developed countries.
  • Acquire practical knowledge on how to design communication strategies for development.
  • Explain why some development projects are successful and sustainable while others fail to make it to the implementation stage.
  • Identify the steps followed in developing and evaluating communication strategy.
  • Research skills – students should demonstrate the ability to write a research proposal. This will involve all the steps of the research process.
  • Communication skills – demonstrate the ability to apply techniques when investigating development communication problems.
  • Problem solving skills.