The course on media management introduces students to how management principles and functions are used in the media organization for effective management. The course traces management concepts from different scholars wrote about management studies and apply them to media organizations. This will offer a critical in depth of the different management functions and approaches, concepts and processes used in the modern times.
The current practice of management has been influenced buy several schools i.e. the classical school, behavioral school, management science, system theory and contingency theory. In other wards, the subject attempts to integrate the various perspectives of carrier schools of management by concentrating on system theory and theory. Total quality management in the course reflects an integration through it’s focus on customer need and expectations
Media Management is designed to provide students with detailed insight into the structures, management, processes, economics of and controversies surrounding the electronic media industries. The course will be valuable as a part of career preparation for students interested in working in broadcasting and related industries such as advertising, media sales and public relations. For students with other career interests. This course will provide a firm foundation for understanding how the electronic media industries operate.
EXPECTED LEARNING OUTCOMES
By the end of the course unit students should be able to;
- Identify and describe all the management theories and functions
- Differentiate between management and administration
- Explain the challenges faced by media personal in content management
- Discuss the concepts of media marketing and audience selection
- Explain how different media organization can be managed
- Relate media management to media convergence and vice versa
- Discuss the major functions of a media manager