By Rogers Wanambwa

KIU, Main Campus - As a wholly-owned subsidiary of Equity Group Holdings, yesterday Equity Uganda revealed a new identity in line with Equity Group Holdings’ ongoing transformation voyage. 

Equity will now express itself as a unified brand with a consolidated business model for its comprehensive range of financial services.

Moving forward, Equity's new essence is aimed at establishing a sustainable development path and service delivery in today's dynamic financial services atmosphere.

Expressing itself as Equity without the entity name that is a Bank, Equity Uganda seeks to embody a one-stop-shop and a consolidated business model for its comprehensive range of financial services.

“From tomorrow, you will see the new look signage in our branches, as part of our transformation program. Equity will roll out its refreshed look in all its physical outlets and digital banking platforms, social media assets, websites, mobile applications, mobile banking platform, online banking portals ATM screens,” said Equity Uganda's Managing Director, Samuel Kirubi.

Additionally, Kirubi added, “We are constantly innovating to make the customer journey simpler and easier and to ensure that our offerings are constantly relevant to the evolving needs and aspirations of our customers. These improvements will continue to be progressively rolled out supported by customer education. We have witnessed how Equiduuka, our agency infrastructure has broadened financial access and deepened financial inclusion while at the same time earning them an extra revenue stream and creating jobs in rural and urban centers.”

Equity Group Holdings commenced in Kenya. Thereafter, Equity South Sudan and Equity Uganda have rolled out and more subsidiaries are expected to launch soon.