Bachelor of Arts in Mass Communication

The objectives of the Department of Journalism and Media Studies include the following:

• To provide students with balanced and broad-based training in the various fields of Mass Communication.
• To provide sound, theoretical and practice-based education in the media-centered domains of Mass Communication.
• To equip students with knowledge of media practice in Uganda, Africa, and the world through the study of concepts, theories, and methods that provide such knowledge.
• To expose students to modern developments and technology in information gathering and dissemination through the mass media, with emphasis on computer-assisted reporting and online journalism.
• To evolve appropriate philosophies and policies for the operation and management of the country's communication sector.
• To engineer efficient and effective communication support services for our various human and national development programmes and objectives.
• To undertake research on a continuous basis into the state of our national communication media, and make the findings available to policymakers.