Academic Programmes

Bachelor of Business Administration (Marketing)

Course Structure and Content

Year 1
# CODE COURSE TITLE UNIT STATUS
1 AF 1101 Fundamentals Of Accounting 3 Core
2 EC1111 Introduction To Microeconomics 3 Core
3 HR 1101 Principles And Practice Of Management 3 Core
4 MK 1101 Principles Of Marketing 2 Core
5 UCC 1100 Introduction To Computer Fundamentals 2 Core
6 UCC 1101 Introduction To The Study Of English Language Skills 2 Core
# CODE COURSE TITLE UNIT STATUS
1 ST 1201 Quantitative Methods 3 Core
2 UCC 1201 Communication Skills 2 Core
3 EC 1201 Introduction To Macroeconomics 3 Core
4 HR 1201 Principles Of Human Resource Management 2 Core
5 LW 1201 Business Law 3 Core
Year 2
# CODE COURSE TITLE UNIT STATUS
1 ST 2101 Business Statistics 3 Core
2 AF 2101 Business Finance 3 Core
3 EC 2102 Research Methods 3 Core
4 AF 2102 Intermediate Accounting 3 Core
5 LW 2102 Company Law 2 Core
# CODE COURSE TITLE UNIT STATUS
1 EC 2213 International Trade Theory 3 Core
2 AF 2201 Cost Accounting 3 Core
3 PA 2201 Project Planning And Management 3 Core
4 AF 2202 Principle And Practice Of Insurance Management 3 Core
5 BF 2201 Entrepreneurship Development 3 Core
Year 3
# CODE COURSE TITLE UNIT STATUS
1 MK 3101 Marketing Strategy Planning And Control 3 Core
2 BSP 3102 Taxation And Public Finance 3 Core
3 AF 3102 Management Accounting 3 Core
4 BMM 3104 Consumer Behaviour 3 Core
5 MK 3103 Marketing Research 2 Core
# CODE COURSE TITLE UNIT STATUS
1 HR 3201 Business Ethics 3 Core
2 IS 3201 E €� Business Fundamentals 3 Core
3 MK 3201 International Marketing 3 Elective
4 MK 3202 Retail Marketing 3 Elective
5 MK 3203 Project Report 3 Core
Duration
Type
3 Years
Undergraduate
College/School/Faculty
College of Economics and Management (CEM)
Overview Programme Objectives Philosophy Admission Requirements Course Structure & Content Apply Online
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